Now imagine reading this in a 2000 page academic article. NPR created a visual app / web presence highlighting the issues of cutting down of the Rain forests in Brazil. Many brands and journalistic efforts have really pushed the envelope for sharing amazing new stories, brand thinking and information about causes in engaging and stunning ways. Using the online media like social platforms, your websites, new sites and external web based channels to deliver a story that’s powerful and shares coherent stories is how I’d define online storytelling. Remember, it requires you to think out of the box AND needs planning. ![]() Interesting, isn’t it? The key thing to remember here is that while it’s not earth-shattering as an idea, it’s remarkable for an industry like books. They could even call and drop voice mails on the number sharing their experiences and questions. Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies…Ī good example of this technique is from a book- Cathy’s Book where readers found letters, phone numbers and other details in a young adult fiction novel. Here’s the Wikipedia definition with details: Telling a story through multiple media as a series of synchronous content pieces on various platforms is how transmedia storytelling can be defined. The question you must always ask yourself as a personal or business brand is this: How can you make your community feel empowered and care? How can your story connect? Are you a true storyteller? How will you stay authentic? 3. From 140 characters to million dollar ads, they share a part of their brand persona with their communities. From Kim Kardarshian to Microsoft, each brand shares stories in their own way. Now with digital media allowing us the ability to share and document our lives, just everyone is a storyteller. Here’s a Storytelling definition by Merriam dictionary:ī : a reciter of tales (as in a children’s library) It’s a part of the story organically while the actor just talks to himself and you. Notice nothing in the ad copy talks about the product or its features. You may or may not entirely like or ‘get it’ but that also adds to the charm of the story they tell. Here’s a storytelling example from Lincoln cars that really does spur up imagination, and curiosity. Storytelling is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener’s imagination.Īs a brand what can you do differently that shares conversations about your products and services, encouraging your community’s imagination? We define a hero, a challenge and also device a solution that gives everyone a happy ending to remember. Here’s a storytelling definition that I particularly like from the National Storytelling network: From prehistoric times (see the history of storytelling), we’ve been sharing stories that convey our thoughts and ideas coherently in an entertaining and engaging manner. ![]() Need to know more? Sign up for a brand storytelling workshop hereġ3 Storytelling Terms Explained For A Remarkable Brand Strategy 1. Don’t let the fear of storytelling terms stop you from having a remarkable brand strategy. However, the truth is- online storytelling makes your content more readable and human. You may think that it’s fluff, or something that can’t work for your products. Many times when I host a storytelling workshop, people don’t necessarily know the terminology or understand how it works from a brand perspective. ![]() ![]() He said, his only connection with storytelling was kids’ storytelling and everything else seemed like buzzwords. I recently wrote to a friend of mine about brand storytelling.
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